[SIPForum-marketingwg] Interview opportunity

[Jay Batson]

Dear Full Members --

An Australian publication known as Strategic Path (see attached media  
brochure) is seeking to do an interview with a SIP industry insider  
in their next issue.

I would like to see if any of our Full Members would like to take  
advantage of this opportunity, and provide a spokesman for this  
interview. The spokesman *should* be speaking "generally," e.g. as-if  
speaking as a member of the SIP Forum.  However, of course, as usual,  
you should be able to work in a "plug" for your own SIP-based product 
(s).

The questions that the editor / writer proposed were:

1) How established is SIP in the current market? What percentage of  
businesses choose SIP? Is there a difference in take up between SMEs,  
mid-tier and multinationals?
2) Is the standard mature?
3) Do multi-vendor SIP implementations offer interoperability? Has a  
lack of interoperability held back the uptake of SIP?
4) What does SIP offer besides interoperability?
5) Most enterprises require conferencing and instant messaging  
services alongside VoIP – how does SIP facilitate this? I.e. routing
6) What are the benefits of open-source SIP-based IP PBXs or IP Centrex?
7) VoIP Security is of paramount importance, what user authentication  
does SIP allow? What other security benefits does it enable?
8) Finally, what impact has SIP on reassuring CXOs that VoIP offers  
quality of service and powerful real time communication?

I get the feeling, however, that the editor / write is seeking  
guidance on whether these questions are appropriate, and is flexible  
regarding changes.

Any vendor who is interested should RSVP within the next 2-3 days.  I  
will have a short discussion with each respondent afterwards, and  
select the one that seems best suited (e.g. a good match between the  
magazine's desires, the vendors goals (which we encourage you to  
meet), and the SIP Forum's messaging goals.

Thanks for your prompt response.
Cheers
-jb

----------
Jay Batson
Managing Director, Chairman
jay.batson at sipforum.org
+1-978-824-0111

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